Parto.id Effectively Automates Customer Communication Up to 80%

In the rapidly changing digital world, business people are required to not only be adaptive, but also agile and smart in choosing the right tools.

One company that has successfully answered this challenge is PT Affan Teknologi Indonesia, or better known as Parto.id.

This company is an official partner of LKPP RI and plays an important role in digital procurement, both for the government and private sectors.

Dwi Ayunita Lestari, Digital Marketing from PT Affan Teknologi Indonesia or Parto.id, shared her experience in using the Barantum system to support the company's digital operations which has changed the way her team works to be more effective, efficient, and has a big impact on the continuity of their services.

Operational Challenges Before Using Barantum

Every business must have a story behind the scenes, including the challenges that must be faced before finally finding the right system. So is Parto.id.

"The biggest challenge we face is the difficulty in reaching customers widely and efficiently," said Dwi.

In addition, the Parto.id team also faced technical obstacles such as system limitations to manage customer data in real-time, as well as the need for APIs and omnichannel systems that can automate notification messages and promotions.

Without an integrated system, many work processes become manual, slow, and error-prone. This is the main reason why Parto.id finally looked for a more complete solution and found the answer in Barantum.

Barantum Omnichannel Becomes an Integrated Solution for Business Communication

One of Parto.id's most reliable features is Barantum Omnichannel. This feature allows businesses to connect directly with various digital platforms such as Instagram, Facebook, and WhatsApp, and manage all messages from just one dashboard.

"We really need a feature that can connect many channels. We use Barantum for promotional blasting, order notifications, and bills," explained Dwi.

This is very crucial because previously their team had to handle each one separately. With Barantum, efficiency has increased drastically, even according to Dwi, the Barantum system helps them up to 80% in terms of blasting, follow-ups, and sending automatic messages via API.

"Previously we experienced problems with the API system which often had errors. Now everything is much more stable and smooth," added Dwi.

Barantum Automation Accelerates Customer Response

Not only from the operational side, the Barantum system also has a real impact on various campaign programs run by Parto.id, including the UMKM Catalyst program.

In this campaign, Parto.id utilizes interactive templates such as quick reply buttons from WhatsApp API to make it easier for users to answer and select options without having to type long. The result? The follow-up process is much more efficient.

"We use interactive message templates such as quick buttons that help sort out the messages needed and speed up responses to customers," said Dwi.

The message automation offered by Barantum has proven to be faster and more responsive than the previous vendor system. The stable API and interactive buttons help customers respond directly to messages sent, so no opportunities are missed.

Barantum Report Feature, Makes It Easier to Create Team Reports

In addition to automation and omnichannel, the reporting dashboard feature is also a mainstay of the Parto.id team.

"Every month we need a report on customer activity. From here we can follow up in the following month more precisely," said Dwi.

The Barantum report dashboard provides complete information on customer interactions, campaign effectiveness, and team performance, all of which can be accessed in real-time. This is very useful for supporting marketing decisions and customer service.

Improvements Experienced After Using Barantum

After implementing Barantum, significant changes were immediately felt by the Parto.id team—especially thanks to the system's integration with social media and APIs, which accelerated their customer response process.

"Barantum can be used by various teams—sales, customer support, and digital marketing. It’s been a great help for running our campaign programs."

Beyond the system itself, Dwi also highlighted Barantum’s responsive and fast customer support.

To conclude, Dwi shared a message for other businesses:

"Other customers who haven’t used Barantum yet should try the broadcast template feature. It’s incredibly helpful for speeding up and streamlining marketing blasts."

Want to Experience the Same Efficiency as Parto.id?

Parto.id’s story proves that choosing the right tool—like Barantum—is not just about technology, but about solving real challenges in the field.

If you're facing similar challenges in business communication or looking to scale your campaign strategy more professionally, Barantum is here to help.

Start your business’s digital transformation today with Barantum!