Logistics

AnterAja Service is More Effective with Centralized Data Reports in the CRM System

Mutiara Muslim Head of Digital IT Office, AnterAja

A technology-driven logistics service company providing various delivery solutions, operating since 2019 and serving shipping needs across Indonesia.

Industry Logistics
Company Size National
Location Jakarta
Total Users 161
Join Year 2020

As a company engaged in logistics services, AnterAja aims to provide convenience and logistics solutions by providing a variety of delivery services. The company, which began operating in 2019, is growing rapidly and is in demand by the public as one of the most popular choices for logistics services. Especially during the pandemic, making the Satria — as AnterAja's couriers are called — get a lot of shipments that need to be delivered.

The more AnterAja is known in the community, the more it demands AnterAja to maintain and improve its business services. AnterAja took the initiative to integrate its business with the latest technology to make business operations more effective. To meet these needs, AnterAja chose Barantum CRM to help make their work easier.

After 3.5 years working at AnterAja, Mutiara Muslim became one of the employees who knows AnterAja's journey to becoming one of the leading logistics service providers in Indonesia. Until finally AnterAja used Barantum CRM in 2020.

Challenges Before Using Barantum:
Fragmented Data and No Standardization

"Before Barantum existed, everyone worked without any tools or assistance. That is, all data is stored separately, all files used for collaboration are also stored separately. So, that will be very difficult when we have to work together." — Mutiara Muslim

Before using Barantum, record all activities in online documents where we cannot protect online documents in such a way and we cannot set data types either. This lack of standardization made it hard to manage data effectively across teams.

"There was a time when we as a company that prioritized technology needed to think about how to digitize the processes in this company. Where Barantum is our solution in the CRM area, both in terms of sales and after sales support." — Mutiara Muslim

Changes After Using Barantum:
Centralized, Standardized, and More Productive

Since three years of using Barantum CRM, Mutiara said that the use of the Barantum system was quite extensive, starting from the sales division which made it easier to manage leads to deals, to improving the customer service team's after sales support.

"In terms of use, Barantum is easy to use. Apart from being flexible, it can be used in mobile or web applications. In my opinion, Barantum can be used by people of all ages or education." — Mutiara Muslim

Not only in terms of user-friendly and flexible use, Mutiara also feels very helped by the superior features of Barantum CRM. The Barantum feature itself is very helpful with its out of the box solution — for the sales division, the system has set up and configured the application to match the general processes that usually occur in sales activities.

Productivity Increased with Centralized Data

"AnterAja's productivity has increased quite a bit. Because in the phase when we are using Barantum, the data has been centralized, all stored in one place. Everything is standardized depending on what we configure the data for. It's quite easy to generate, process and export data now." — Mutiara Muslim

Barantum's Workflow feature also supports the automation process needed for specific workflows, further streamlining AnterAja's daily operations and reducing manual effort across teams.

Barantum as a Digital Solution for All Types of Business

Not only in terms of system quality, Barantum also has good quality in customer service. Mutiara noted that the Barantum team is always quick to respond and easy to reach through various communication channels.

"The response from the Barantum team that I know has always been ready. And, as a channel they are quite open. So we can contact directly from the Barantum application, contact center, or you can also via the Barantum Official WhatsApp. So, we have quite a lot of access to ask for help or support." — Mutiara Muslim

Concluding the conversation, Mutiara said that all types of businesses have sales and after sales activities. In the digitalization era, combining the customer relationship management process with the digitization of the Barantum system can be a solution for any business.
Now, it's your business's turn to transform with Barantum CRM Omnichannel!