With Barantum, PKS Services Accelerate by Over 90%

Barantum - Case Study CRM - Logo PKS

User Total

3

Join Year

2023

Product

CRM, Omnichannel, Call Center

Barantum Has Helped the PKS DSC Team Serve the Community by Up to 90%

Dina Hanifa

Staf Digital Service Centre, DPTP PKS

PKS

PKS logo

Barantum Has Successfully Empowered the Parto.id Team to Increase Customer Reach by Up to 80%

Dina Hanifa

Digital Service Centre Staff, DPTP PKS

PKS


As a political party that continuously strives to stay connected with the people’s aspirations, the Prosperous Justice Party (PKS) introduced the Digital Service Center (DSC)—a tech-based service designed to strengthen communication between the public and the party.

Along the way, the DSC team found a digital partner that could comprehensively support their daily operations: Barantum.

This strategic move not only improved internal efficiency, but also expanded PKS’s service reach to communities across Indonesia. The implementation of Barantum’s system has become an integral part of how PKS engages with the public in a faster, more responsive, and professional manner.


Challenges Before Using Barantum

The goal to provide fast and accurate services encouraged PKS to build a communication system beyond conventional methods. Not everyone in the community has the time or access to visit local party offices.

“Actually, people are welcome to come to the DPC (branch office) or DPD (regional office), but some might want to skip formalities, which they find tedious,” said Dina Hanifa, Digital Service Centre Staff at DPTP PKS.

Digital services became the answer. PKS realized that in an era of information transparency, the party must be accessible not only physically, but also through easily reachable channels.

“We’re here to respond quickly to people who want answers from PKS,” Dina added.


Launching a Nationwide Service Through a Call Center System

After researching several platforms, Barantum was selected. The decision was based on its ability to bridge two-way communication between the party and the public—through calls, chats, and other channels.

“After researching different systems and platforms, we decided to go with Barantum because we believe it can help us respond to public inquiries effectively.”

DSC PKS now operates actively from Monday to Friday, 09.00 - 17.00 WIB. Through the Barantum Call Center feature, the DSC team connects with people across Indonesia for member card verification, handling correspondence, and providing information about PKS offices in various regions.

“Barantum Call Center helps us call party members to confirm PKS membership cards. It also receives incoming calls related to party correspondence and other matters.”

DSC handles both outbound and inbound interactions, including those coming through Facebook Messenger. All these digital touchpoints are now integrated using Barantum’s omnichannel system.

“Every day, we actively call across Indonesia using the Barantum system.”

“People send messages or aspirations via Messenger. We respond efficiently through Barantum.”


Faster Services, Stronger Trust

The service transformation powered by Barantum significantly enhanced both speed and accuracy. One key benefit felt by the team is the system’s ability to generate structured weekly and monthly reports, which help in evaluating party policies.

“Work quality has improved—faster and measurable. With Barantum, we receive structured weekly and monthly reports that support our policy evaluations,” said Dina.

The greatest benefit goes to the public. They can now easily voice their aspirations and feedback using just their mobile phones—no need to visit an office.

“We believe Barantum helps us deliver information, policies, and statements to the public—by about 90% faster.

Take the membership card application process, for example. Previously, people had to manually find their area’s admin. Now, it’s all streamlined into a single, efficient process.

“People can now contact the DSC DPP PKS directly to apply for a membership card. We process it and send it to the registered email—done.”

Barantum also plays a vital role in addressing general inquiries, like updating PKS office addresses that may be outdated on Google.

“Sometimes Google listings aren’t up to date, so people message us via Facebook Messenger, and we quickly respond with accurate info.”


Efficient & Measurable Solutions Through Call Center Features

One of the most impressive features for the DSC team is Barantum’s call center system. Previously, making daily nationwide calls using regular phone credit cost a fortune.

“If we used regular phone credit, we’d be spending millions every month.”

With Barantum, phone communication is now cost-efficient and predictable.

“Call costs are now fixed monthly. The system is truly effective. The price and features are worth it.”


Barantum: The Right Digital Solution

Dina shared that the key to success with a digital system like Barantum is first identifying your organization’s goals and needs.

“Before anything else, know why you’re using Barantum—what your goals are—so the targets you’ve set can be achieved. Then go ahead and use the system.”

The experience of DSC PKS shows that the right digital system not only simplifies internal processes, but also strengthens public engagement. With Barantum, communication becomes more transparent, accountable, and fast.

As a technology partner, Barantum supports PKS in meeting the challenges of modern digital services while enhancing its image as a responsive, inclusive party—ready for the future.

Start using Barantum and feel the difference!


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