Summitech’s Revenue Grows by 30% Since Using Barantum CRM

Efficiency and speed in data management are key to successful sales strategies. Summitech Professional, part of the Sumitomo Group, operates in the safety tools sector, focusing on gloves for various industries including factories, restaurants, hotels, and the medical field.

In its operations, the company faced challenges in managing customer data and tracking the performance of its sales team — especially in terms of accessibility and data accuracy.

To address these challenges, they decided to switch to Barantum CRM, which led to significant improvements in the way their team works.

Challenges Before Using Barantum

As a company focused on B2B sales, Summitech needed a system that could help its sales team work more efficiently.

However, before using Barantum, they faced several issues with their previous CRM. According to Angela Yvone, Sales Supervisor at Summitech, the previous CRM had incomplete data formats, which often caused important information to be missing or left blank when pulled from the system.

“Our team often had issues using the app on their devices. It was too heavy or took too long to load. Since our sales team works mostly in the field, they rely heavily on their phones and internet connections. Sometimes they even had to delete other apps just to run the CRM,” said Angela.

How Barantum Supports the Summitech Sales Team

Since switching to Barantum CRM, the productivity of the sales team has increased significantly. Currently, nine users actively use the system, including team members in Jabodetabek, Surabaya, Kalimantan, and Pekanbaru.

“If we calculate it, Barantum helps with about 80% of our work,” said Angela. One of the most useful features is the Meetings feature, which allows the sales team to schedule their appointments for the upcoming week every Friday. This helps supervisors monitor progress and plan client acquisition strategies more effectively.

In addition, the Deals feature has become a key tool in improving team efficiency. “We can monitor all ongoing projects without using manual spreadsheets. We can just download the data summary,” Angela explained.

With a more structured system, tasks that previously took a lot of time can now be completed more quickly and accurately.

Revenue Increased by Up to 30%

The productivity boost supported by Barantum has directly contributed to Summitech’s business growth. Over the past year, their revenue has increased by up to 30% compared to the previous year.

“Now the sales team can clearly see their targets. With the Target Setting feature in Barantum, they know exactly what percentage they still need to reach this month, or how many more companies they need to visit. Previously it was more like a hit-and-run — they’d visit but wouldn’t follow up. Now everything is more organized,” Angela said.

One of the biggest impacts has been the sales team’s improved ability to retain customers. “If we notice a client hasn’t placed an order in three months, our sales team can follow up and offer products again,” she added.

This has allowed Summitech to retain and acquire clients more effectively.

Barantum: A Customizable CRM Solution

For companies still unsure about using a CRM, Angela affirms that Barantum is a flexible option that can be tailored to suit different business needs.

“There are lots of CRMs out there, but what I like about Barantum is its flexibility. Almost every feature can be customized, so nothing goes to waste. We can build a system that really fits our business,” Angela concluded.

With a more advanced and integrated system in place, Summitech Professional is now faster and more agile in serving customers and growing its business.

If you want to boost your sales team’s efficiency like Summitech, this might be the right time to switch to Barantum CRM!