Universal BPR Increases Company Productivity 50–80% with Barantum CRM

As a people's credit bank that has been running for 18 years, Universal BPR has a mission to focus on improving the quality of life of the community with full integrity, respect, and continuous improvement. In achieving this mission, Universal BPR delivers brand promises — namely fast, safe, and caring.

Business competition, including in the banking sector, makes Universal BPR need a system that helps support productivity and improve customer service. Therefore, Universal BPR management continuously works to improve maximum service to their customers in order to retain and grow their customer base.

As a solution to become a people's credit bank that serves optimally, Universal BPR chose Barantum CRM — a system that had already caught their attention — to centralize all customer data and support real-time operations across the sales and service teams.

Challenges Before Using Barantum:
Scattered Data and Slow Customer Response

These challenges pushed Universal BPR to look for a comprehensive CRM solution that could unify all customer data, automate follow-up workflows, and provide management with the real-time visibility needed to make fast, accurate decisions.

Changes After Using Barantum:
Centralized, Proactive, and More Productive

Through Barantum CRM's features, Universal BPR is now able to provide the best service to customers. The convenience is obtained from a complete suite of tools covering every aspect of the customer journey.

Customer & Deals Management

Universal BPR uses the Deals and Customers features — which include contact and organization data — to give sales the ability to quickly follow up and track the latest progress of each potential customer. Sales can see every deal's progress in a single dashboard, updated in real time. The Contact feature centralizes all customer numbers, while the Organization feature lets agents find all contacts within the same organization with a single search.

Complaint & Activity Tracking

Forgetting to follow up is now avoided with the Ticket feature, which records all customer complaints with clear status — whether still being handled or already resolved. In handling complaints, Universal BPR has become more proactive and responsive. The Activity Management feature also gives management full visibility into every agent's transactions in real time, and even allows monitoring of sales location when working outside the office.

Productivity Increased 50–80%

With the Report Management feature, Universal BPR can access all transaction data in real time — making it easy for management to evaluate the business quickly and accurately, and take strategic decisions when high-risk complaints arise.

Customize Features for Your Business Needs

Each company has different feature requirements. Using Barantum CRM, Universal BPR has the convenience of setting up features as needed. Professional staff from Barantum are always ready to explain and demonstrate how each feature works — making the onboarding process smooth for both sales and management.

With Barantum CRM helping all Universal BPR activities, staff performance productivity continues to grow. If you want to gain the same conveniences as Universal BPR, discuss your business constraints with Barantum's experienced team.
Now, it's your business's turn to transform with Barantum CRM Omnichannel!