Meta Business Partner
WhatsApp API OfficialThe Best Lead Source Tracking to Optimize Your Marketing
Know Which Lead Sources Actually Pay Off
Automatically log every lead's source, see how each channel performs, and analyze campaign results to direct your marketing budget more precisely.
- 5-minute setup
- WhatsApp support 24/7
- Indonesian local server
Why Is It So Hard to Track Where Leads Come From?
Without clear source tracking, marketing teams struggle to know which channels actually generate quality leads.
Lead Sources Aren't Recorded
Incoming leads don't always have their channel of origin recorded, making it hard to know where a prospect actually came from.
The Best Channel Is Unknown
Without clear per-channel data, marketing teams don't know which channel is actually the most effective at generating quality leads.
Marketing Budget Is Hard to Direct
Without per-source performance data, marketing budget decisions often rest on assumptions instead of accurate data.
Track Lead Sources From Every Channel
Four lead source tracking features that help you understand and optimize marketing performance.
Predefined Sources
Use a ready-made list of lead sources, from website and social media to referrals, with no need to build categories from scratch.
Ready-to-use list of lead sources
Supports a wide range of marketing channels
New sources can be added as your business needs grow
Consistent lead sources across the whole team
Automatic Source Tagging
The system automatically detects a lead's source from the link, form, or campaign parameter used, then tags it the moment it enters the CRM, with no manual tagging needed mid-workflow.
Automatic detection from links, forms, or campaign parameters
Tags applied instantly as leads enter the CRM
Reduces the risk of mistagging from manual entry
Works across leads coming from many entry points at once
Leads Report per Channel
See the volume and quality of leads from each channel in one report, making it easy to compare the performance of every source.
Lead volume report per channel
Quality comparison across sources
Filter reports by time period
Data accessible anytime
Campaign Results Analytics
Measure the effectiveness of each marketing campaign based on the leads it generates, so your budget goes where it counts.
Lead performance analytics per campaign
Results comparison across campaigns
Conversion rate data per campaign source
Insights for optimizing marketing budget
Lead Source Tracking That Guides Marketing Decisions
Businesses use Barantum to understand their best lead sources and optimize marketing budget.
Automatic Logging
Every lead's source is logged automatically, with no manual work needed from your team.
Per-Channel Data
Each channel's performance is clearly visible, making comparison and evaluation easy.
Data-Driven Decisions
Marketing budget allocation can be based on real performance data instead of assumptions.
Local Support, 24/7
Barantum's support team is ready to help set up lead source tracking to fit your business needs.
Lead Source Tracking Pricing for Your Business
Try every plan for free. Upgrade anytime, no complicated contracts.
Standard
For teams starting to track lead sources in a structured way.
- Predefined sources and automatic tagging
- Centralized customer database
- Mobile CRM app (iOS & Android)
- Basic leads report per channel
- WhatsApp Business API integration
Professional
For teams that need complete campaign analytics and channel reports.
- Everything in Standard, plus:
- Complete campaign results analytics
- Advanced channel performance reports
- Custom reports & advanced analytics
- API integration with other systems
Enterprise
For enterprises with custom workflow and integration needs.
- Everything in Professional, plus:
- Custom workflow & approval
- Dedicated account manager
- Dedicated SLA & onboarding
Trusted by 1000+ Businesses in Indonesia
How Barantum helps businesses to increase profits, time efficiency, and customer satisfaction
50%
Improved Customer Response
Barantum Omnichannel increases the productivity of the Oasis team in responding to customer inquiries from many channels.
Andri Dwi Yulianto
Customer Service Assistant Manager
PT Oasis Waters International
85%
Improved Call Center Performance
With the open & close ticket system, we know the percentage of cases handled to ensure maximum service.
Dian Melinda Arifin
Founder
PT Jackal Holidays
85%
Customer Service Improvement
Barantum helps Rokue boost efficiency by 85% by preventing WhatsApp messages from piling up or being missed.
Inne Rettiani
Sales Marketing Manager
Rokue
Frequently Asked Questions About Barantum Lead Source Tracking
Lead source tracking is a feature for logging and analyzing which channel each lead comes from, complete with per-channel performance reports and campaign results analytics.
You can track a range of lead sources such as website, social media, ads, and referrals, using the ready-made list of predefined sources.
No. Every incoming lead is automatically tagged with its source channel, with no need for manual entry one by one.
The leads-per-channel report shows the volume and quality of leads from each source, making it easy to compare every channel's performance.
Yes. Campaign results analytics shows the volume and quality of leads generated by each campaign, including its conversion rate.
Yes. Per-source and per-campaign performance data can be used as the basis for allocating marketing budget more precisely.
Basic lead source tracking is already included in every Barantum subscription plan; complete campaign analytics is available in higher-tier plans.
Ready to Discover Your Best Lead Sources?
Automatic tagging, per-channel reports, and campaign analytics. Try it free, no credit card required.
No credit card, quick setup, local Indonesian support
