Meta Business Partner
WhatsApp Broadcast Cost Calculator
& Closing Simulator in Seconds
Before you send a broadcast, know the cost and the closing potential first. Fill in two simple steps below — results appear instantly, no sign-up or login required.
- Official Meta rates
- No sign-up needed
- Real-time results
Calculate Your Cost and Revenue Potential
Fill in the calculator below — results appear instantly in real time, no sign-up required.
Tiap Rp 1 biaya berpotensi menghasilkan Rp 30,12 omset
- These figures are estimates based on your input, not a guaranteed outcome.
- The funnel follows this pattern: messages sent → reply % → purchase % → revenue.
- The default reply and purchase rates (30%) are recommended figures; actual results depend on list quality, script, offer, and your agents' closing speed and skill.
- Blast cost follows Meta's official rates and excludes tax.
- It's recommended to top up your WhatsApp balance monthly in increments of Rp500,000.
Know the 3 WhatsApp Template Categories
The category you selected in the calculator above determines the per-message rate — here's the full detail on all three, including real message examples.
Marketing
Rp 597Promotional and engagement messages: awareness, sales pushes, and retargeting. Includes offers, discounts, and campaign updates.
Utility
Rp 367Transactional messages triggered by a customer action: order confirmations, shipping updates, appointment reminders, and billing. No sales content.
Authentication
Rp 367Identity verification messages: OTP, login codes, account verification, password resets. The strictest rules — no URLs, media, emoji, or promotions.
The rates above are Meta's official rates for business-initiated conversations to Indonesian numbers — not a Barantum markup, and exclude tax. Since June 1, 2023, billing is calculated by template category. Tip: Utility & Authentication messages are free when sent inside the 24-hour customer service window.
An Official Partner, Not Just a Messaging Tool
More than 2,000 businesses in Indonesia trust Barantum with their WhatsApp broadcasts.
Official Meta BSP
Barantum is an official WhatsApp Business Solution Provider — rates and policies follow Meta's rules exactly, with no hidden markup.
One Platform for Broadcast & Chat
Send broadcasts and manage replies in the same place — CRM and Omnichannel are integrated, no app-switching required.
Complete Reporting Dashboard
Track delivery rate, read rate, and each agent's closing performance to revalidate your revenue simulation against real data.
Guided by an Onboarding Team
From template setup and agent-headcount calculation to segmentation strategy — Barantum's team is with you from day one.
Frequently Asked Questions About WhatsApp Broadcast Cost
Yes. Rp597 (Marketing) and Rp367 (Utility/Authentication) are Meta's official rates for business-initiated conversations to Indonesian numbers, not a Barantum markup. Rates can change at any time under Meta's policy, so treat this calculator's result as an estimate, not a final figure.
Since June 1, 2023, Meta bills by template category instead of per conversation. Marketing templates (promotions, offers) are priced higher than Utility and Authentication because they're more likely to trigger additional business conversations.
Yes, if sent within the 24-hour customer service window — the 24 hours after a customer last replied to you. Outside that window, the normal rate applies.
This calculator assumes 1 agent can handle around 100 chats per day, with a minimum of 3 agents so no reply is missed. Adjust this based on your product complexity and target response time.
ROAS (Return on Ad Spend) shows how much revenue is generated for every Rp1 of broadcast cost. The higher the number, the more efficient your campaign — a healthy target is generally a cost ratio under 10% of revenue.
No — the simulation result depends entirely on the reply % and purchase % you enter, which are assumptions. Actual results are shaped by contact list quality, message content, offer, and your team's closing skill. Use this calculator as a planning starting point, then validate it with real broadcast data from your Barantum dashboard.
Know Your Numbers? Time to Execute
Consult your calculation results with Barantum's team — we'll help you build a broadcast and closing strategy that fits your budget. Free, no commitment.
✓ No credit card · ✓ 5-minute setup · ✓ 24/7 WhatsApp support
