Official Meta pricing update

WhatsApp Business API pricing changes on 1 October 2026, time to level up your chat service.

Business replies on the WhatsApp Business API are now charged per message. Estimate your cost and find ways to optimize it with Barantum.

Message type Before From 1 Oct 2026
Incoming customer chats Free Still free
Business replies to customersAgents, chatbots, and auto-replies Free Rp367 / messageafter 1,000 free messages per business number per month
Template messages sent by the business
MarketingBroadcasts, promos, offers Paid Rp597 / message
UtilityTransaction notifications, reminders, order updates Paid Rp367 / message
AuthenticationOTP and verification codes Paid Rp367 / message
Example calculation

A business receives 3,000 customer chats per month. Each chat gets an average of 3 replies from the business, whether from an agent, chatbot, or auto-reply.

Total business replies to customers3,000 chats × 3 messages9,000 messages
Free reply quota per month− 1,000 messages
Charged × Rp3678,000 messages
Monthly cost of business replies to customers
BeforeRp0
From 1 Oct 2026± Rp2.9 million
Excludes broadcast costs.

This change matters most for businesses with:

High customer service chat volume The number of chats you handle now drives your monthly cost.
Chatbots with many steps Every question and menu the bot sends counts as one message.
Replies split into pieces One answer sent as several separate messages counts as several messages.
Rates effective 1 October 2026

Simulate your WhatsApp Business API usage

Human Agent & AI Bot Replies to Customers

How many chats come in, and how many messages you send to reply. Each business number gets its first 1,000 reply messages free every month from Meta.

The numbers below are examples only; replace them with your own.

numbers
ServiceAgent & bot replies · Rp367/message
chats
msgs/chat
msgs/chat
Broadcast Messages (optional)

Messages the business sends to customers first.
MarketingBroadcasts, promos · Rp597/message
contacts
times
UtilityNotifications, reminders · Rp367/message
contacts
times
AuthenticationOTP codes · Rp367/message
contacts
times
Platform fee (optional)

Your current platform subscription fee.
Rp
How to reduce reply costs

Offset the WhatsApp Business API cost increase without lowering service quality

Your replies to customers are now charged per message. Here are 4 ways to reduce it, or combine several at once.

01 · Website chat with no per-message fee Recommended

Route chats to Live Chat, not WhatsApp

Add it to your website or ad landing page, or send a link from WhatsApp. Live Chat conversations aren't charged per message.

Website or app visitors ask directly through the Live Chat widget, without being redirected to WhatsApp.

BeforeRedirected to WhatsApp
—
AfterPre-chat form + Live Chat
—
Potential savings · simulation
of — chats

— per month
Current cost
—
After optimization
—
Available in the Professional Plan of Barantum Omnichannel
Consult with Barantum

Get your WhatsApp ready before the new rates apply

Discuss your simulation results with the Barantum team. We'll help map which chats stay on WhatsApp and which can move, complete with estimated savings.

What you get from the consultation
  • A review of your chat patterns and WhatsApp costs
  • Recommendations for the best-fitting flow
  • Estimated monthly savings
Consult via WhatsApp